Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

Peer Learning Infographic
December 15, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Did you know you likely have a wealth of untapped knowledge across your sales team? Don’t just let it sit there unused -- harness that knowledge and share it across your team in the form of peer learning content. Peer learning is the practice of sharing knowledge and best practices across all...
December 13, 2017
Alex Roy | Account Development Representative, Brainshark
In sales, whatever role you’re in – CRO, business development or account management – it shouldn’t affect your ability to show up, strive to be better every day, and dominate in your role. You should have the mindset that there’s always room for improvement. Here are 10 things I’ve learned as a...
December 12, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
The end of the year is upon us yet again. Whether your sales team has already met their goals and is taking some much-needed time off, or if they’re working up to the last minute, the start of the new year is the perfect time to recharge your batteries while thinking of ways to continue to...
December 08, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
There are some sales teams that seem to operate like a well-oiled machine. They consistently crush their goals month after month, bringing in one major deal after another. But what is that X factor that makes the difference for them? Successful sales teams don’t just sell effectively, nail the...
December 06, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
This year has been a big year for sales enablement. According to CSO Insights 2017 Sales Enablement Optimization Study, nearly 60% of respondents (up from 33% last year) have a sales enablement function, person or program and 73% of them now report to senior sales management. At Brainshark, we’...
November 30, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
It’s that time of the year again –fireplaces are heating up and so are those phone lines! All jokes aside, it can be a stressful time for sales teams to try to wrap things up and hit their year-end targets. We thought your team could use some sales humor during the year-end rush. Here are 13...
November 29, 2017
Gerry Praysman | @gpraysman | Director, Account Development, Brainshark
In today’s job market, there’s a lot of demand for quality sales development talent. Many organizations are moving towards a more heavily weighted inside/digital sales model which is putting more pressure on hiring managers to get quality talent in the door, quickly. At Brainshark, I was tasked...
November 27, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Sales people are always trying to find a way to be better. How can I get an edge on the competition and close bigger, better deals in less time? It’s part of the competitive nature of sales and the reality of business today. Sometimes it’s important to take a step back and focus on the...
November 21, 2017
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Every sales organization knows sales coaching is important. In fact, Forbes Insights found that 74% of top companies rank coaching as sales managers’ most important role. But knowing coaching is important and doing it effectively are two different things. When designing a coaching program, it’s...
November 16, 2017
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
Many companies are in planning mode for their sales kickoff meetings – hoping to set the strategy, motivation, and momentum for a successful FY18. I’ve been at kickoffs where the excitement and electricity in the room were palpable. They had that spine-tingling moment we all know: where the hair...
November 15, 2017
Lauren Shepherd | @_laurenshep | Content Marketing Manager, Brainshark
Nearly 32% of companies have a formal sales enablement department. But sales enablement often has a different definition from one organization to the next. Some organizations focus on content management, while others prefer to view enablement in more holistic terms – a combination of training and...
November 13, 2017
Beverlie Heyman | Sales Enablement Manager, Brainshark
Three months ago, I was a salesperson carrying a quota and relying on my sales enablement manager to ensure that I had the knowledge and ability to articulate our message. A few weeks ago, I attended the National Sales Enablement Society Meeting in my new role as sales enablement manager at...