Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

Boston-based Turbonomic shared its sales readiness success journey at SiriusDecisions Summit 2018.
May 10, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
“Let’s talk about being a badass for sales enablement,” said Liz Pulice to a room of sales and marketing professionals this week at SiriusDecisions Summit 2018. As vice president of global sales enablement for Turbonomic, she can more than back up the statement.  Turbonomic (@turbonomic), a...
SiriusDecisions Summit 2018 attendees took to social media to discuss sales enablement trends and issues this week.
May 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
SiriusDecisions Summit 2018 has come and gone, with 3,000-plus attendees converging in sunny Las Vegas this week to discuss the latest trends and challenges affecting B2B sales and marketing. While the topics certainly varied, ranging from brand-building to content strategy and customer...
Sales readiness software arms B2B sales organizations with sales training, video coaching and content creation capabilities.
May 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
More so than ever before, businesses are relying on sales readiness software to help their reps achieve higher win rates and outsell the competition. According to a recent Forrester Research report, “Now Tech: Sales Readiness Tools,” nearly 50% of B2B firms have bought or plan to buy a sales...
By prioritizing sales readiness, sales enablement leaders ensure their reps are prepared to make the most of buyer interactions.
April 27, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on March 28, 2018. If you’re like me, you travel from time to time for business, perhaps spending a little too much time on airplanes. Imagine on your next trip, you’re walking up the jetway to board the plane, and you’re greeted by the pilot at the...
Sales readiness is key to ensuring that sales reps can effectively use sales content in their buyer interactions.
April 26, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The business world is full of buzzwords, and one of the most overused terms you’ll hear these days is a classic catch-all: content. Regardless of the quality or accessibility of your content, its effectiveness wholly depends on whether your business value can be clearly presented. In other words...
Video Coaching Assessments Blog Post
April 19, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Unless you happen to be a seasoned news anchor, actor or YouTube personality, chances are you don’t love the idea of someone grading your work on camera. Most sales reps are no different when it comes to video coaching assessments. Sales organizations should be ensuring that reps possess the...
April 11, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Data rules the world. A phrase you’ve surely heard 1,000 times remains just as true in 2018: We track everything from plane ticket prices to calorie consumption and even how much sleep we’re getting. The reality is no different in B2B sales, where sales managers can track which reps make the...
First Line Sales Managers Blog Post
April 06, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post was originally published on Forbes on March 7, 2018. The sales landscape has changed dramatically over the past decade as modern and empowered buyers, new technologies and competitive pressures forge new realities. This confluence of factors has imperiled various sales roles, creating...
March 28, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
With over 20 years of experience at companies like Avention and SiriusDecisions, Brainshark’s Chief Sales Officer, Colleen Honan, is no stranger to leading sales teams. We spoke with her about the biggest changes she sees impacting B2B sales today and the best leadership tactics to overcome them...
March 22, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared on Forbes on February 20, 2018. In business and in our lives, change is often hard, especially when we’re not ready. Six years ago, I was brought in to consult at a Fortune 500 software company that hadn’t adequately prepared its sales team for change. Business was...
March 13, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
According to CSO Insights, nearly 60% of companies have a sales enablement person, program or function. But, where does that leave the other 40% of companies? That 40% most likely has some forms of sales enablement going on, even if they don’t refer to it as such. But even if sales enablement...
March 12, 2018
Carlie Lawrenson | Product Marketing Manager, Brainshark
Tracking our individual progress has been instilled in our daily routines. We want to know how many views our blog posts get, how many deadlines we’ve met, and even how many more steps we need to walk before we reach our fitness goal for the day. This craving to view our progression is sought in...