Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

August 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
With so many sellers struggling to meet quota and connect with buyers, effective sales onboarding has never been more important. That’s why we at Brainshark advocate for a 360-degree approach to training and preparing your sales reps, built around the 4 pillars of sales readiness. The first of...
August 06, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on July 5, 2018. Ever since companies first began hiring salespeople, the focus of onboarding has been accelerating time to full productivity. In the “good old days” of selling, that meant reps were onboarded for months before ever being allowed to call...
6 Useful LinkedIn Groups for Sales Enablement Managers
August 03, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Recent years have shown formal sales enablement functions quickly becoming more prevalent in sales organizations. In fact, 59.2% of companies reported having a dedicated sales enablement program or employee in 2017, according to CSO Insights – an increase of nearly 40% since 2013. Yet with new...
August 01, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When you think of your sales training approach, what first comes to mind? Do you imagine excited reps developing the skills and techniques they need to knock expectations out of the park? Or do you envision “death by PowerPoint” boot camps where the entire product marketing team powers through a...
July 30, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Sales development reps (SDRs) have one of the most valuable jobs in the sales process – perhaps now more than ever. Even so, managing and retaining SDRs remain key challenges for countless sales organizations. The reason? Too many companies don’t invest in effective training for SDRs, knowing...
July 27, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
The dreaded summer sales slump. With prospects on vacation and reps wishing they could spend more time in the sun, countless B2B sales teams struggle to stay productive during July and August. Lead counts start to slip, deals get delayed, and before you know it, you’re facing a tough hill to...
July 23, 2018
Johnny Occean | @JOccean | Account Executive, Brainshark
Some days, I wonder how Ed Reed, Grant Hill, Jim Thome or Mia Hamm must have felt before retiring from their respective games. All were star athletes, and as veteran leaders, they were challenged to mentor teammates while still performing at the highest level. Being a “player-coach” on a sales...
July 20, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This post originally appeared in Forbes on June 20, 2018. Dave: Open the pod bay doors, HAL. HAL: I'm sorry, Dave. I'm afraid I can't do that. Dave: What's the problem? HAL: I think you know what the problem is just as well as I do. I know that you and Frank were planning to disconnect me....
Brainshark shares 14 tips for better sales readiness.
July 18, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
An increasing number of organizations are investing in sales readiness and enablement to help reps engage buyers more efficiently and effectively. In fact, Forrester Research reports that 42% of B2B firms have bought or plan to buy a sales readiness tool in 2018. More investment in sales...
Sales Advice: Who was Your Most Valuable Sales Mentor?
July 16, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Have you ever met a great sales rep? What qualities helped that person excel, and why? In truth, most standout sellers did not find success overnight, nor did they do so alone. Many realized their full potential with the help of a mentor, whose guidance and sales advice set them on a winning...
July 09, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Sooner or later, salespeople chasing bigger and better deals will have to win approval from executive buyers. But before selling to the C-suite is even a possibility, reps must somehow gain access to these elusive buyers - which is anything but easy. Sales reps should first understand the...
Check out our list of the 10 best sales books to read in 2018.
July 05, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Summer is in full swing once again. Whether you’re catching rays on the beach or hiking in the woods, these slow weeks present salespeople with the perfect opportunity to do some reading. Sales books are not only an excellent source of inspiration, industry knowledge and self-improvement, but...