Sales Enablement Ideas Blog | Brainshark

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Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Trying to hire SDRs? So is every other sales team. Sales teams all face similar problems when recruiting SDRs: candidates have countless choices, and talent is in short supply. That’s why Trish Bertuzzi, president and chief strategist at The Bridge Group, insists that sales development managers...
September 07, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Another year, another Inbound event in the books! If you’ve just come off several great days of sales and marketing speakers, content and experiences, you’re probably a bit exhausted, but hopefully inspired and ready to put some new ideas into action. As always, strong themes of the event...
September 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
How aligned are sales and marketing teams when it comes to sales content? Survey says: not very. Up to 80% of marketing-generated content goes unused by sales teams, according to a report from IDC. In other words, only 1 in 5 marketing assets serve any real purpose in some cases. So marketers...
September 05, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
“Do relationships matter in sales?” When Keenan, CEO of A Sales Guy, asked this question to a room of #INBOUND18 attendees, most people raised their hands to indicate a yes. But Keenan begged to differ. He said sometimes people buy from people they like, but more often, people buy because a...
August 30, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
The latest issue of Brainshark’s Sales Enablement Magazine is out! Our biannual publication about sales enablement and readiness, technology, leadership and trends is back with a cover story about our customer, Turbonomic. The Boston-based company provides workload automation for the hybrid cloud...
August 29, 2018
Rachel Welt | Senior Marketing Programs Manager, Brainshark
With 2018 winding down quickly, it’s already time for sales enablement leaders to begin thinking about next year. One popular way to kickstart that planning process: refreshing yourself on the latest sales enablement industry research, trends and best practices at fall conferences. The...
August 28, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
With the rise of sales enablement, more companies are wisely trying to improve their sales training, onboarding and coaching strategies. Yet many overlook one of the simplest, most powerful tools available today: video coaching. Leading research firms have found that video is not only a...
August 23, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
This article originally appeared in Forbes on July 25, 2018. Imagine you’re running an automobile manufacturing line, and it’s time for quality inspections. For every car deemed acceptable coming off the line, seven are rejected due to defects. That would be an unacceptable amount of waste --...
August 23, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
What will the world of sales look like in 10 years? 20 years? 30 years? Jim Dickie, Co-Founder and Independent Research Fellow at CSO Insights, sees a new breed of sales reps emerging – one with key business skills and AI technology at its disposal. And for sales enablement practitioners, these...
August 17, 2018
Anna Meusel | Sales Intern, Brainshark
It’s a tale as old as, well, the new millennium. The 20-something looking for that first job opportunity, the company willing to bring in one of those overeager newbies, and then the looming question: what internship tips does the millennial walk away with after spending a summer in sales?   ...
August 16, 2018
Lauren Boutwell | @LBoutwell88 | Senior Content & Programs Manager, Brainshark
Ask any sales enablement leader what their biggest challenges are, and sales onboarding will likely be at the top of the list. Unfortunately, too many sales organizations still use onboarding approaches that simply don’t work. In fact, 60% of onboarding programs are not meeting sales managers’...
Continuous learning is a key concept for sales enablement leaders to understand.
August 14, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Continuous learning has never been more important for sales teams. Today’s sellers must stay on top of the latest product releases, competitive intelligence, and customer market changes to remain prepared and knowledgeable. And companies that prioritize continuous learning benefit, with ATD...