Sales Enablement Ideas Blog | Brainshark

Ideas Blog

Tips and ideas for sales enablement, training, marketing, and more.

November 28, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When the Q4 crunch bears down and your salespeople need to close deals, who do you think they’re turning to for guidance? More often than not, it’s their peers who serve as go-to sources of sales advice. In fact, ATD found that 91% of sales reps believe peer learning helps them succeed....
November 20, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
There’s no denying the massive popularity of podcasts. A whopping 44% of the U.S. population has listened to a podcast in 2018, according to Podcast Insights, with roughly 1 in 4 Americans tuning in monthly. Why all the podcast love? Convenience, along with a treasure trove of choices, has given...
November 15, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
When it comes to monitoring program performance, sales enablement leaders need the right metrics to properly demonstrate ROI. However, many traditional sales metrics (e.g. quota) don’t provide enablement teams with enough insight to put sales results into context, leading organizations to merely...
November 13, 2018
Carlie Lawrenson | Product Marketing Manager, Brainshark
Recording our performance to identify areas for improvement is a technique that’s been used in sports and other industries for years. Watching videos of ourselves, hearing our own voice – it’s often an eye-opening experience. We pick up on weaknesses and bad habits we didn’t know we had, but we...
November 12, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Hiring season is almost upon us. (Though let’s be honest – in sales it never really stops.) With Q4 drawing to a close and budgets opening up for the new year, January and February are often the busiest months of the recruitment cycle, according to For sales reps looking for new...
November 07, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
How many sales reps paid full attention to their most recent training course from start to finish? How many zoned out by the half-hour mark? As sales enablement leaders face the challenge of keeping reps engaged with learning content, many are asking these same questions. And while it’s tempting...
October 29, 2018
Jim Ninivaggi | @jninivaggi | Chief Readiness Officer, Brainshark
The following article originally appeared in Forbes on Sept. 28, 2018. It’s fourth and one. Peyton Manning breaks the huddle, surveys the defense and reads a blitz. The running play called in the huddle isn’t going to work, so he barks “Omaha, Omaha!” signaling an audible and changing the play...
October 26, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
While the first days and weeks of a salesperson’s time at your company are critical, it’s no secret that onboarding sales reps remains a huge challenge for many businesses. In fact, a 2018 study from the Sales Management Association (SMA) found that 62% of companies consider themselves...
October 23, 2018
Brendan Cournoyer | @brencournoyer | VP, Marketing, Brainshark
As sales enablement has grown in popularity (over 300% the past five years!), it’s only natural that the need for tools to support the function has grown with it. With training and onboarding among the most common responsibilities of enablement roles, the natural question might be, “Is there a...
October 22, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As a sales enablement leader, what’s highest on your priority list? If the latest research is any indicator, enablement professionals care a great deal about providing salespeople with great sales training, coaching and content creation – and with the tools needed to do their jobs effectively....
October 19, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
As heads of a growing function, sales enablement leaders are learning more about how to succeed in their roles with each passing year. But new data shows that many organizations still have room for improvement. In CSO Insights’ latest research report, “Sales Enablement Grows Up: The 2018 Sales...
October 16, 2018
Alec Shirkey | @Alec_Shirkey | Content Marketing Manager, Brainshark
Looking at just the past few years, formal sales enablement roles have become far more prevalent in sales organizations. In fact, the number of companies with a dedicated sales enablement role has more than tripled since 2013, according to CSO Insights. Among those who have transitioned to the...