Brainshark Unveils Enhancements to Award-Winning Sales Coaching Offering

Sales Enablement Leader Provides New Capabilities for More Flexible Feedback and Assessments from Coaches, and a Streamlined User Experience

WALTHAM, Mass. Jan. 9, 2018 Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today unveiled features and enhancements to help organizations improve sales coaching effectiveness. New capabilities and a redesigned interface in Brainshark’s sales coaching solution provide an even more intuitive user experience, and give managers and peers more flexibility in delivering feedback and assessments.

Brainshark for Coaching, Brainshark’s sales coaching technology, provides a simple way for organizations to improve rep readiness through video-based practice, reinforcement and assessments. The award-winning solution – honored with a gold Stevie® Award in the 2017 International Business Awards, among other accolades – empowers sales leaders to validate that reps have mastered critical knowledge and skills, and are prepared to make the most of every buyer interaction.

Brainshark for Coaching enhancements include:

  • A new look – The redesigned Brainshark for Coaching dashboard features streamlined access to relevant data and information, along with new graphical components – instantly showing managers, for example, how many coaching activities they need to review, along with the overall progress and scores of their team. Reps, in turn, can quickly see how many coaching activities they need to complete, what they’ve finished to date and their average scores across all activities. Users who access the SaaS-based system have a more visual, responsive and fluid experience.
  • More assessment options – When creating activities for reps to complete, sales leaders now have more ways to rate the video responses – including a customizable two-to-10-star scale, pass/fail or no-ratings options – and can also evaluate reps on a wider range of skills. The increased array of evaluation options supports more granular assessments, allows for differentiated and more nuanced feedback, and enables a more flexible review environment.

“Sales coaching is really about confidence – the confidence sellers feel when they get in front of a buyer, and the confidence managers have that those reps are fully prepared,” said Brendan Cournoyer, vice president of marketing, Brainshark. “Brainshark provides that critical foundation for success. Our sales coaching technology, recent updates and commitment to innovation enable companies to consistently prepare their teams with the information they need to win more deals.”

In addition to these new coaching capabilities, Brainshark also unveiled additional sales readiness enhancements within its platform. These include advanced screen recording capabilities, so content authors can easily turn their product demonstrations, document narrations and more into trackable Brainshark learning videos. For more information, please visit

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at