Brainshark Named a Winner in 2017 CRM Watchlist Awards

Sales Enablement and Readiness Leader is Recognized for Current and Future Market Impact

Waltham, Mass. – January 30, 2017 – Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it has been named a winner in the 2017 CRM Watchlist Awards. The prestigious, annual competition – hosted by CRM analyst and best-selling author Paul Greenberg – recognizes companies that have had a significant impact on the CRM market over the last year and are poised to continue to shape the industry. Brainshark was honored for its achievements, market share and mindshare in the sales enablement space.

According to Greenberg, winning companies are top-of-mind for prospects during vendor selection; have competitors set their compass by them; are seen by pundits, press and practitioners as leaders in the field; routinely generate brand buzz; and are recognized for their subject matter expertise. He also notes that winners have to be well-rounded, with “financial stability, solid management, excellent products and services, superb culture and a strong partner ecosystem.”

Brainshark was one of 26 companies on the 2017 Watchlist – alongside its technology partners Salesforce and Microsoft, and other winners including Adobe, SAP, Oracle and more – from a field of 136 submissions. The full Watchlist is available here.

“We’re honored to be named a winner of the CRM Watchlist after a very successful 2016,” said Brainshark CEO Greg Flynn. “Brainshark’s impact on the sales enablement industry is driven by our dedication to helping our customers achieve greater sales readiness and results. We are building on our success by delivering multiple product innovations that will continue to help customers outsell the competition in 2017.”

More than 1,500 organizations, including half of the Fortune 100, use Brainshark’s award-winning sales readiness solutions to deliver more effective training and coaching, while empowering reps to engage in more valuable buyer interactions.

For more information, including on how companies such as GE Digital, Cleo and Colonial Life are using Brainshark to drive sales readiness and success, please visit

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at