Brainshark’s Chief Readiness Officer to be Featured Speaker at Sales 3.0 Conference

Brainshark to Also Demonstrate its Acclaimed Training and Coaching Technologies, and Preview Upcoming AI-Driven Innovations for Improving Sales Readiness

WALTHAM, Mass. Nov. 15, 2017 Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Jim Ninivaggi, its chief readiness officer, will deliver a featured presentation at the upcoming Sales 3.0 Conference. The event, to be held Dec. 4 at The Ritz-Carlton in Philadelphia, will provide sales executives with key insights and strategies to improve their teams’ performance and revenue growth.

Ninivaggi’s session, from 1:45-2:25 p.m. ET, will focus on “The New World of ‘Always-On’ Learning for Sales.” Attendees will learn best practices to foster and improve sales readiness – ensuring reps are prepared to optimize every buyer interaction. Ninivaggi will describe how to establish a proactive, continuous learning environment that keeps reps prepared for every sales conversation.

In addition, Brainshark will demonstrate its award-winning solutions for sales training, coaching and content authoring – used by thousands of organizations worldwide, including more than half of the Fortune 100. Brainshark’s technology helps sales teams prepare wherever, whenever and however they work, so they’re always ready to make the most of every buyer interaction. The company will also preview its machine analysis engine for coaching. This artificial intelligence-powered solution complements Brainshark’s current video-based coaching technology – giving reps instant, unbiased feedback on their eye contact, emotions and expressions conveyed, language complexity and more, to guide and augment manager coaching.

“All too often, and even despite the best intentions, organizations default to a reactive learning model, where the onus is on reps to initiate their own learning,” Ninivaggi said. “This isn’t working, and with sales readiness tied so intimately to sales effectiveness, it’s a dangerous approach to take. To ensure that reps are well-prepared – not just for the deal at hand but for all future ones – sales teams need to commit to an environment of continuous improvement. Brainshark provides this proactive approach – enabling organizations to create and push learning content to reps on the devices and systems they use every day, and measure participation and mastery to drive better sales results.”

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at